about erica

Hi, I'm Erica. I'm a starving-artist-turned Successful Creative. I've gone from part time, barely making a profit, to multiple six-figures + a life of my dreams.

She got off the struggle bus + didn't look back.

When I first started my photography business, I was mostly just excited to call this thing I love a job! I had no goals, my pricing was based on what I saw others charging, and I often felt like I wasn't even good enough to be charging that. I was pouring so much of myself into my business, but why wasn't it doing the same for me?

That's when I realized it didn't have to be that way. I created my first real goal, and simply focused on that.

Within one year, I doubled my studio revenue and hired my husband full-time. It wasn't easy, and at times it definitely wasn't pretty, but that was 8 years ago and we're still going strong. Each year we focus on new goals for our business + family of 4.

Using the exact framework I teach, my business grew from part time with no plans and no profits to a successful wife + husband business that supports my sweet family and gives us freedom we never thought possible.


Life is too short to not live it all. Every goal. Every dream. How will you get there?

It starts by really knowing your numbers + creating a thoughtful business that supports them. I've seen firsthand the transformational power and now its my goal to help others just like me.

I believe

Successful Creatives make the world brighter.

Boston is home.

Find your Tri8e.

See, explore, travel.

All are welcome here.

Thoughts are so powerful.

what's your mindfulness practice?

Ther mind is a powerful and magical place!

It has to be practiced intentionally

find your tribe

The day I found my Tri8e (in Vegas, baby!) was one of the best days of my life...and business!

two things i'll spend endless money on?

Travel and family pictures, simple as that! Explore my fave destinations.

what they say

The life of your dreams doesn't have to be hard. It just takes clarity + commitment.

Sold out in less than 24 hours!

Erica helped me plan and set up my profitable family mini session event and it sold out in less than 24 hours. And I don't even normally photograph families!

Now I have a system in place to run them successfully year after year. I am so grateful!

  • Sam M.

3x increase in sales!

“My portrait sales increased 3x (after this course + IPS coaching). Take this workshop, its a game changer.”

  • Sandra C.

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